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September 20th, 2012
05:59 PM ET

Romney campaign aims to recalibrate around economic message

Washington (CNN) – In response to sagging battleground polls and criticism from some Republican party insiders, the Romney campaign – as part of its recalibration – intends to get more specific with its economic message, trying to reach out to the increasing number of voters who believe Mitt Romney doesn't understand their problems.

In interviews with senior Romney advisers and outsiders close to the campaign, the emerging strategy appears to boil down to a simple point: "We need to reassure Americans that Romney can fix things, and he (President Obama) can't," says one campaign insider. "Voters already believe Romney has a better chance of fixing the economy. We have to tell them just how it will be better for them."


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Filed under: 2012 election • Gloria Borger • Mitt Romney
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  1. Gilbert

    I don't know what his supporters expect... that because his name is Mitt Romney, that somehow he can keep on recalibrating up to election day. The truth is that Mitt Romney is "WOEFULLY" unqualified to be President of the United States. He simply does not have the tools, nor does he have the temperment. He seems to believe that he can lie and spin his way out of anything. Lies and spin are not Presidential qualities, and when you have he lives of 300+million citizens in your hands, we want to see more than lies nad spin. They say: "Ohhhh, but he is a smart businessman. That means he is qualified." If that were the deciding metric of determining Presidential qualifications, then there are quite a few people who are far more qualified than Mitt Romney. Romney excels in a certain kind of business situtation, i.e., venture capital... thats where you place your bet on horse that is already in the lead down the track. It doesn't take a lot of imagination t bet on something that is already making money, as opposed to something that is still in the idea stage. Plus, Romney would end up being a patsy for Benjamin Netanyahu. Netanyahu would abuse the American tax-payer through his puppet... Mitt Romney. Any one who does not put the Amercian people first and foremost, the priority... is not fit psycologically to be Presdient of the United States. If Romney cares so much about Israel, let him move to Israel and run for office over there. After all is said and done... it doesn't matter what kind of flip Romney will flop... nor what kind of flop he will flip... he is no damn good for the job of President and everyone knows it. Let him go back to Bain Capital. He seems to really have enjoyed his tenure there.

    September 24, 2012 at 8:08 pm |
  2. manning El Paso, TX

    When a candidate has to re calibration his massage, it mean he is not connecting with the Voter.

    September 21, 2012 at 5:50 pm |
  3. ron1340

    The republicans would not accept ANY type form of Obamas birth certificate nor anything but the ORIGINAL papers from Eric Holderman concerning the fast and furious thing, but now expect the citizens of this country to accept a notorized piece of paper from and accounting firm about his Tax returns? Just another of his insults to us as tho were were stupid enough to accept that.. We may be parasites in his eyes but we are not ignorant. For a person who is supposed to be so religious,he and Paul Ryan sure do li and decieve and spread hatred around enough, amoung other things. I hope people start to wake up and see the light and what those ywo are REALLY all about and what will happen if they are elected.. I wonder what or how they will FIX Social Security for futurwe generations? Like the Congress done to us elderly folks? Loot over $ 4and1/2 TRILLION dollars from SS and Medicare funds and now want to cut back so much from us to keep it solvent and to the next generation, give them a VOUCHER AND WHEN THAT RUNS OUT TELL THEM THats too bad? They broke the law when they took all that money and we will never get it back. Check it out for your self.People keep blaming Obama for everything but it is the Republican Congress who is the cause for the national debt being so high and the economy so bad as well. And to think that they get paid such high wages for doing so little and they are gone more than they are in there doing their jobs. We do not get paid for 365 days and only show up for less than 1/4th the time and do nothing as they do. The last time they were in session for 2 weeks it cost the tax payers over $50 million dollars.. It was on CNN who reported that.. Its we the parasites and victums, as Ryan and Romney called us, who paid for that. They think its a crime that we committ when we are only getting the money that we put in, nothing the government gave us...

    September 21, 2012 at 5:25 pm |

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