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Washington (CNN) – In response to sagging battleground polls and criticism from some Republican party insiders, the Romney campaign – as part of its recalibration – intends to get more specific with its economic message, trying to reach out to the increasing number of voters who believe Mitt Romney doesn't understand their problems.
In interviews with senior Romney advisers and outsiders close to the campaign, the emerging strategy appears to boil down to a simple point: "We need to reassure Americans that Romney can fix things, and he (President Obama) can't," says one campaign insider. "Voters already believe Romney has a better chance of fixing the economy. We have to tell them just how it will be better for them."